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Become a more confident and effective SEO professional

The SEO MBA course on Executive Presence includes:

  • Over 5 hours of videos
  • Real examples and case studies
  • Financial model template
  • Full SEO strategy presentation
  • 3 practice scenarios
  • Guided emails and weekly assignments

Greg Bernhardt - Senior SEO Strategist, Shopify

"Tom Critchlow's SEO MBA course is one of the very few SEO courses that are worth 10x the cost. If you're interested in stepping out of the weeds to get buy-in with decision-makers at the executive level, this is a must-take course.

Tom's vast experience, impactful examples, and data-driven lessons ensure your SEO career gets leveled up."

Areej AbuAli - Head of SEO, Papier

"I was part of the SEO MBA beta cohort and I highly recommend this course to SEOs who are looking to level up their strategic skills.

Tom shares processes and examples that are applicable to those client-side, agency-side and solo consultants. It’s extremely actionable and includes lots of learnings that I embedded in my day to day work.

Most importantly, I now feel much more confident presenting my SEO vision to leadership and executive teams."

Madeline Enos - Marketing Manager and Off-Page SEO Lead

"The course was enlightening and I have already found actionable ways to improve my executive communication skills, optimize reporting, and "think bigger" with SEO strategy.

I now have the knowledge and tools to format more compelling requests for resources and support.

My team and direct manager have noted the positive change (and my boost in confidence) over the past few weeks, and I will continue to apply these learnings to take my performance to new heights."

5 Weeks of Intensive Learning with Weekly Assignments

Follow the weekly program or learn at your own pace

Week 1: Good Strategy

Learn how to create an effective SEO strategy that's more than just a list of things you want to get done. Learn how to create compelling strategies that are credible and aligned with stakeholders.

Week 2: The Value of SEO

Learn how to connect SEO to business value and revenue, including hard to measure projects like link building. Deepen your appreciation for business models and how they dictate what gets funded.

Week 3: Investment Models

Learn how to create a financial investment plan and business model for large initiatives. Understand how to manage stakeholders to get buy-in and get key information to create compelling financial models.

Week 4: Effective Business Presentations

Learn how to structure clear communication, from writing emails to full strategy presentations. Get comfortable at managing upwards and put together a strategy presentation the same way McKinsey does.

Week 5: Getting Things Done

Learn how to find alignment with other teams, manage resource asks and navigate organizational politics. Improve your communication with senior stakeholders and find out why pre-agreeing is essential to getting buy-in and budget.

Bonus!

In addition, get access to:
  1. Essential Templates: A full SEO strategy presentation template and 3 investment model templates are included
  2. Practice Scenarios: Three worked practice scenarios in the style of McKinsey cases
  3. Weekly Office Hours: A live session once a week to meet peers, discuss real challenges or course content (Only available on Professional and Executive tiers)

Pricing

For group discounts and bulk pricing, email me: tom@seomba.com

  • $695

Essentials

The full course on executive presence to become more confident and accelerate your career.

What's included:

  • Over 5 hours of video
  • Lifetime access
  • 3 practice scenarios
  • SEO investment spreadsheet template
  • Full SEO strategy presentation template
Enroll Today

  • $975

Professional

Everything in Essentials, plus email feedback on your assignments and access to the weekly office hours.

What's included:

  • Over 5 hours of video
  • Lifetime access
  • 3 practice scenarios
  • SEO investment spreadsheet template
  • Full SEO strategy presentation template
  • Email feedback on assignments
  • Weekly office hours on zoom
Enroll Today

  • $1,495

Executive

Everything in Professional with email feedback and weekly office hours, plus a 45 min private 1:1 session with me.

What's included:

  • Everything in the Professional tier
  • 1:1 private 45 min chat

(Limited availability)
Enroll Today

Hi, I'm Tom Critchlow and I've worn many hats

I've spent the last 15 years working in agencies, in-house and now as an independent consultant for companies you've heard of like The New York Times, Google, Dotdash, Etsy and Gartner.

In my consulting work, I've helped companies structure large scale SEO investments and led hiring for senior SEO roles. What I've seen is that there's a big skills gap in the market for technically competent SEOs to gain crucial business skills in order to operate at the most senior levels of business.

This course is a distillation of my entire career and brings to bear all of the skills and advice I wish I'd had in my career along the way.

“Tom brings a unique mix of SEO, business strategy and executive presence. Working together we have successfully secured investment to build modern SEO programs, driven valuable revenue growth and transformed SEO into a strategic business lever with executive leadership at various enterprises.” - Robert Bellovin VP Product, Angi

“Tom is a 'CEO Whisperer'. He is truly a world-class listener and mentor who knows how to knock down walls inside companies to get strategic projects delivered." - Jeremy Cabral Co-founder & COO, Finder

John-Henry Scherck - Principal Consultant, Growth Plays

“The SEO MBA course is very good. I got more than my money's worth (a lot more) from yesterday's session on opportunity modeling, It's already changing how I work with customers. Money well spent.”


Frequently asked questions

You’ve got questions. We’ve got answers.

Do I have to follow the 5 weeks schedule?

No, you don't have to. You get lifetime access to all of the materials on day 1 and can study at your own pace. That said there's a lot of materials so I suggest pacing yourself with the weekly emails!

Can I pay by invoice?

Sure thing. Send me an email: tom@seomba.com and I'll get you set up.

I work on small business SEO. Is this course for me?

While the course content should be useful and applicable to everyone, it's geared towards SEOs working with medium and large organizations where business skills, investment models and presentations are most impactful.

I have more questions...

Great, get in touch: tom@seomba.com