Executive Presence

The SEO MBA course in executive presence

Course Intro (4 min)

1.1 Good Strategy (19 min)

1.2 Positioning Strategy (24 min)

Part 1 Resources

Assignment #1 - Good Strategy

2.1 Business Models (26 min)

2.2 SEO to Revenue (16 min)

Part 2 Resources

Assignment #2 - The Value of SEO

3.1 Models Scenarios Forecasts (16 min)

3.2 Ingredients of Models (13 min)

3.3 Example Models (19 min)

Part 3 Resources

Assignment #3 - Investment Model

SEO Investment Model Templates

4.1 Structured Communication (15 min)

4.2 Effective Presentations (50 min)

4.3 Example Slides (19 min)

Part 4 Resources

Assignment #4 - Presentations

Full SEO Strategy Template

5.1 Alignment (35 min)

5.2 Communication (18 min)

Part 5 Resources

Assignment #5 - Getting Things Done

Course Outro (2 min)

Practice Scenarios